Nov 2: A Case Study in Creating a Strategic Public Image Campaign

Join us November 2 for “A Case Study in Creating a Strategic Public Image Campaign,” presented by Cindy Sharpe of Sharpe Public Relations and Therese Murphy of the Washington State Council of Firefighters. Cindy and Therese will walk us through the process of strategic planning, using sound research and member involvement to gain acceptance of a strategic public image campaign plan.

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Jan. 8: When to Hire a PR Firm

The January OCG meeting is Wednesday, January 8, Noon-1:00, at the Association of Washington School Principals. Our guest speaker is Paul Behrendt, senior vice president of Strategies 360, a regional public relations firm headquartered in Seattle (with an office in Olympia).

Paul will speak about when it makes sense to hire a Strategic Positioning and Public Relations firm. Some of the topics he will cover include:

  • Does a comprehensive professional Strategic Positioning, Communications and Public Relations firm make sense for you?
  • When does it make sense to contract with a professional PR firm?
  • When do you consider exporting services that you don’t have the capacity for in-house?
  • Does it makes sense to make a career change to join a large multi-state firm?

We look forward to seeing you on January 8.