Dec. 7: Social Marketing and ROI

Please plan to join us on Wednesday, December 7, noon to one, at the Association of Washington School Principals, 1021 8th Ave, Olympia, for an interesting and thought-provoking presentation on social marketing that you can add to your communications toolbox.

Our guest speaker is Nancy Lee. She holds an MBA and is a member of the Adjunct Faculty University of Washington Evans School of Public Policy and Governance, where she teaches social marketing in the MPA degree program. She is also president of Social Marketing Services, Inc., a small consulting firm based on Mercer Island.

Nancy conducts seminars and workshops on social marketing and marketing in the public sector and has participated in the development of more than 100 social marketing campaigns, including ones for CDC, the World Bank, EPA, US AID, and the Washington State Departments of Health, Transportation, Natural Resources, and Ecology. 

As President of Social Marketing Services, Inc., she has been a strategic advisor and research consultant for public health, injury prevention, and environmental protection campaigns in Washington State including ones for increasing seatbelt usage, pedestrian safety, childhood immunizations, diabetes, senior fall prevention, tobacco use, sexual assault prevention, teen pregnancy, HIV/AIDS, decreasing drunk driving and texting while driving, recycling, energy conservation, water conservation and water quality.

Nancy has coauthored ten books with Philip Kotler including: Social Marketing: Changing Behaviors for Good 5th Edition (Lee/Kotler) Sage Publications 2015. 

For her OCG presentation, Nancy notes that Policy Makers traditionally use one of two major strategies to influence citizen behavior change: Laws and Education. This presentation will explore how Social Marketers can distinguish and promote a third option, Social Marketing, highlighting that it often provides the greatest return on investment of resources.

The 45-minute presentation will address when and why the Social Marketing option should be considered. Examples of Social Marketing strategies in the U.S. (versus Laws or Education) will be highlighted, ones that improved public health, prevented injuries, protected the environment, engaged communities, and enhanced financial well-being.

Sounds like a great one. Don’t miss it!