Jun. 7: Frank van Gelder, KBTC

From the streets of New York to the castles of Europe and savannahs of Africa, the Public Broadcasting Service, PBS, has brought the world to our television screens for nearly 50 years. How does this national media organization continue to fulfill its mission and how is that implemented locally?

As public information and marketing professionals, we always strive to convey our message in the right medium to the right audience. This presentation will describe the programs that air on PBS, who is watching and how it may be the right option for a public information initiative by connecting with the PBS viewer.

Frank van Gelder has worked in the media in western Washington for more than 30 years and is currently the Corporate Support Manager at KBTC Public Television. KBTC Public Television is the PBS affiliate based out of Tacoma and is licensed through Bates Technical College.

Today’s Joint Meeting With PRSA 

Today’s meeting is a joint event with PRSA Puget Sound and is at a special time and  location:

Thurston Community Media/Thurston Community Television – 440 Yauger Way SW Suite C, Olympia

Registration: 11:30 a.m.; Program: 12:00 p.m. – 1:00 p.m.

When Crises Collide: The Similarities and Differences on Handling PR Crisis from a Public and Private Perspective

Handling a crisis does not take a “one size fits all” approach. Each crisis is unique. And while there are some similarities when handling a crisis, there are also differences, especially when the organization is public, like a government agency, or a private organization or corporation. Different rules apply.

Our speakers will include:

Libby Catalinich, APR – Libby Catalinich is the director of communication at Pierce County. In her role she is accountable for internal and external communication for all three branches of the County government (executive, legislative and judicial). She reports to the County Executive and the County Council. She joined Pierce County from JayRay, a public relations, advertising and branding company based in Tacoma, where she was a senior advisor. Previously, Libby was with REI, as the director of corporate communications for the nation’s leading outdoor retailer. She was responsible for the teams that manage employee communications, issue management, executive communications, public relations, product publicity, corporate events and media relations. Catalinich serves on the PRSA Puget Sound Chapter Board of Directors and is a member of Rotary #8.

Joe Jimenez, APR – Joe Jimenez has three decades in public relations which include serving in lead communication positions at the Defense Department’s National Center for Telehealth and Technology, JBLM’s Public Affairs Office, Washington State Department of Health, Washington National Guard, and the Federal Emergency Management Agency. He has also been communications counsel for national labor, environmental, and technology organizations. He’s a retired Army lieutenant colonel with combat service in Vietnam and a retired federal civil service public affairs officer.

This meeting will be free and open to all. It will be a brown bag event. Please bring a lunch, if you’d like. No reservations necessary.

If you’d like more information about the benefits of PRSA membership and how to apply, please check out Puget Sound PRSA’s website. If you have additional questions, please contact South Sound Group Chair Victoria Lane, at victorialane03@gmail.com or (317) 250-3154.